Local SEO (local SEO or local search engine optimization) plays an increasingly important role as a marketing measure. This is confirmed by independent studies by dentist SEO agencies such as clinic.media/dental-marketing-seo. Particularly profitable is the modern marketing measure for small shops on site. So much in advance: So that your page is rooted in the local area, you should also optimize it on the go.
What is Local SEO for dentist? Local SEO for dentist is an important part of general search engine optimization. Only a few years ago, it was systematically implemented, as Google was initially overwhelmed with local search queries. Only by improving the search algorithms and more data could queries such as "dentist in my area" be interpreted. Small shopkeepers have the opportunity to attract additional patronage into the business through local dental SEO. In 2014, Google emphasized the relevance of local search queries in a study: Four out of five consumers use search engines to find local information. Source: Google Study "Understanding consumers' local search behavior" (May 2014) In the mobile searches, Google now classifies Local SEO as disproportionately important. According to another recent Google study, by 2020 more than 70 percent of search queries could be on mobile devices. The study also states that the demands on responsive design in the B2B area have increased significantly and are based on private user experience. Each search engine has different indexes for web pages, such as news, pictures, videos and local businesses. Within each index, there are several factors that influence the position of a website. Local search engine optimization includes all measures that can be used to improve the placement of a website in local search results. Each web page can be optimized for the local queries of potential customers or for local visitors. On the one hand, there are queries that have a unique local term. "Dentist Berlin" would be an example of this. Google and other search engines recognize that these terms hide local search intent. For example, if a user searches only for the term "dentist" and does not enter a matching city, Google still understands it as a local search query. Based on the user's IP address or Google Account, the search engine recognizes the location and outputs appropriate local search results. Why is local dental SEO so important? Local Dental SEO is becoming more important and there are several reasons for this. On the one hand, the mobile search queries increase and these usually have a local reference. In addition, Google announced in January 2018 that “Mobile First " will become a very important ranking factor in the course of 2018. This includes the maintenance of local structured data, the maintenance of customer matching and a very fast mobile loading time. The local search results will be shown within organic results on Google only for a local query. If the website operator limits himself to classic SEO without additional local optimization, his website appears exclusively in the organic search results without the relevant local results. Local SEO for dentist is most important for businesses that offer their products and services exclusively or predominantly offline. 79 percent of all smartphone owners in Germany use their smartphone for search queries. In particular tourists or non-local people use their mobile phone for local searches. Even hidden shops away from the big store miles thus have a chance of spontaneous patronage.
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